Target Seasons Campaign
In 2025 I was the Digital Art Director for Target Seasons work. My contributions included designing and art directing HTLM5 banner creative, custom digital assets, and additional campaign specific assets used across the business. The campaign kicked off with Spring and Easter, then transitioned to Summer, then Fall, and ended with Halloween.
Spring & Easter
For the Spring campaign I designed and art directed 12 different HTML5 digital banners and 10 different custom units. Digital campaign assets followed the creative direction of the Spring Anthem video utilizing a bright blue sky full of colorful flowers and a target red butterfly.
Summer
With the summer campaign I primarily focused on created custom digital ads for our advertising partners. Top partners included the New York Times, The Weather Channel, Disney and Hulu. The campaign creative followed the Summer anthem using gingham awnings and backgrounds, kite motifs, and summer boardwalk imagery.
Fall
In the Fall campaign, I was responsible for both HTML5 banners and custom digital units. For banners we changed our structured template to instead feature large scale products and rich fall colored backgrounds. The wheat and target red woven pattern was used as the intro animation to our banners which connected with the woven basket utilized in the Fall anthem video spots.
Halloween
For the final Halloween campaign I art directed and designed digital banners and custom digital. Spooky bats, glowing clouds, and a bright orange and purple sky were the creative elements that were used through the campaign.
Target Team
Creative Director: Karah Bausch
Associate Creative Director: Jacob Pasterski
Designer & Art Director: Tess Lund
Copywriters: Carolina Sotola, Omar Delgado, Fernando Sanchez
Project Managers: Madison Ordner & Meagan Buttke
Production Design & Animation: Target India